How to niche your small business for online visibility success

How to niche your small business for online visibility success

Many people think of business niches as an old-school thing of the past. I personally know that knitting a small business is a key to the success of online visibility. Currently, more than 3 million people are using the internet and 75% of those same people are using social media. Notching your small business is not only smart but essential for online visibility.

The last time you think of doing some research on the internet. My family and I were out of town this weekend and I had crazy cravings for cupcakes. I did a local search and found a few cupcake shops in our hotel area. Notice that I did not search for dessert or cake. Yes, they fall into the same category, however, in my search, we are very specific for my needs, a cupcake.

Your ideal clients are similarly searching the internet for their needs and wants. Undermining your small business will not only make it easier for them to find you, but it will also take you to a very special field as an expert. Many entrepreneurs are not doing their business today because they are afraid of losing money. When I work with my clients I help them realize how many conversion calls they can convert when they come from people who want what they want and what they have to give instead of trying to market to everyone online.

I walk with my clients in the following 3 steps to help them better define or determine their small business niche.


3 Steps to Defining Your Small Business Niche

Step One: Your Passion

The first step is realizing your emotions. When we become passionate about something, we put our whole being into it. It's hard to give up what we're interested in.

Emotions will hold us back even after the startup's honeymoon has faded. As your business grows, there are other things that you may not like very much, this is when your real passion will almost always give you the motivation you need to go through it.

Take action: Make a list of all the things you're interested in. You can enjoy doing different things, but emotion is stronger than enjoyment. For this purpose only make sure to list your emotions.


Step Two: What are your skills and talents? What are you good at A know many people struggle to identify their skills and talents. It's helpful to think about the things your college, friends, and family come to you for. Feel free to ask others what your talents are.

Take action: Make a list of your skills and talents. Don't be late when writing this list. It is also important that you do not list the things in which you are not so great. For example, if you suck at your own money, you don't want to list money management as your skill or talent.


Step Three: What People Will Pay Now You know what you are passionate about and where your skills and talents are; What do people have to pay you? Let people solve a problem. What problem, can you solve or help? People also pay for convenience and quality. Be sure to keep these three things in your mind for the next action.

Take action: Take a moment to do some online research. Check out the # 1 best-selling books, see all the top retreats and workshops people are taking part in, see what success coaching is all about, and go to Amazon to see what their number one best-selling item is. All of these things will give you an indication of what people are willing to invest.


Bring it all together

Which of your passions aligns with the skills/talents that people are willing to pay for? Your answer is your small business niche. This process can take some time and like me, you may have to do it several times until you come to the niche which is not only understood by you, but also needed in the market. I have created a worksheet specifically to help my clients find their small business niche you can download here. Remember to be patient with yourself throughout the process and if you need any help feel free to schedule a free clarification session with me here.

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