How To Create A Solid Social Media Marketing Plan

A social media marketing plan is an integral section of every business unit. What most people don't realize is that there are several steps that can be taken to make a success.

Most companies can do this one or two correctly. Very few people will go the extra mile and implement all the necessary four steps.

The direction you decide to focus on will depend on the immediate needs of your company and how much you may need to meet your KPI.

How To Create A Solid Social Media Marketing Plan

What is this strategy?

How To Create A Strong Social Media Marketing Plan

1. Social listening

Social listening involves monitoring your company on the web. It can be both positive and negative. It is in your best interest to monitor all this and keep track of it.

Note that there are different ways to fail on social media. One mistake can tarnish your reputation;

Not answering your social call on time and

Your audience feedback.

This phase of your social media marketing plan (known as customer service or reputation management) is pure;

Basic and filled


As a company, focusing on social listening will enable you;

Resolve customer complaints

Many customers are now going to social media to get their problems solved. Statistics show that they respond faster to social media than traditional emails. Setting up a unit for this should be a top priority of your social media marketing plan.

Refunds decrease and retention increases

Resolving customer complaints and satisfying them will help reduce returns and improve retention (a satisfied customer is more likely to continue using your products than dissatisfied ones).

Manage the company's reputation

Reputation management, especially on the web, is growing. The size of your business does not play a role here. People will always talk, tweet, or share about you on the web. Comment on your post on Facebook or your blog. It is your responsibility to respond and not to avoid them.

Identify product and content gaps

If you observe the above 2 points, you will be able to understand the product gap from the references. What do I mean?

Case scenario:

You own a restaurant and you have a lot of customers They may like your place but need to add some more improvements or some more food to your menu. If you hear your references, you will raise these complaints or discussions.

In order to be able to retain and satisfy these customers, introducing these products or foods (what they talked about) will not only satisfy them but also encourage them to recommend you to others.

We've discussed managing social listening as part of your social media marketing plan. How did you do that Use such tools;

Google Alerts




Brand 24

2. Social impact

As part of your social media marketing plan, Social Influencing helps you establish yourself as an authority through targeted shared content. It indirectly affects your sales and your business metrics in a variety of ways including;

Busy on your social channels

The social impact is even greater about the content that your content team (or your social media manager) uses to spread information that leads to authority and trust in your brand.

Increase traffic to your site

Creating and sharing relevant content that is of interest to your audience will further increase your site traffic. This can happen both through your social media platform and the web (if it is SEO optimized).

Raise product awareness

It involves the proper use of content that enables your followers to understand more about your products and services. This could be a new product that you want to introduce to the market or an existing one.

Product awareness campaigns can create conversations across the web that raise awareness about your brand. It helps people understand what your company is all about and improves your branding

Contribute to increasing your retargeting list

Retargeting is a real game-changer for business owners. Those who have adopted this technology can market targeted products and services to visitors to specific pages on their website. This is the most targeted way to engage with your audience and often leads to higher conversions.

Case scenario:

About cooking your business. You wrote a few blog posts about vegan food. It is possible to place or post pixels on these specific pages and then be noticed (including vegan food offers) by those who read about vegan food on your site.

These are the most targeted ads that marketers use, and they always have a high conversion rate ... why? Because you're targeting people with offers that will probably interest them ... vegan food.

Have you ever visited a site and later received ads from this site while logging in to Facebook? Here are some tools to measure your influencer rate;





Simply measured

3. Social networking

Are you expanding your network online? Partnerships with influential people and earning mention in the media? It's about researching and collaborating with authentic individuals and brands to establish strategic partnerships. It's about the media, and it includes;

Radio show


YouTube Interview



Authentic sites and brands

I know you might be asking ... why would I do that? (My introverted mind will ask this too)

The reason you do this is that by building networking connections (I've learned the hard way) the more influential people you connect with, the more you expand your network and expose your business to more people.

Several tools can help you find and connect with influential people. These include a few;




Your niche is a relevant authorized site

LinkedIn (helps you find journalists for media reference)

4. Social sales

Sadly, most business owners tend to overlook this and tend to overlook other aspects that make for a compelling social media marketing plan.

So how do you sell on social media? Well, the answer is, you don't ... at least not directly!

When done correctly, social selling can help you build leads and cells from social media.

The trick is getting people to your email list from social media. Moreover, you can achieve by it;

Leading with content

Everyone eats content on social media. You want to communicate with them using relevant content to arouse their curiosity. It can be on any of your social media channels like Facebook, Pinterest, Instagram, Twitter, LinkedIn, and Youtube.

Use powerful lead magnets to further encourage you to enter your funnel and email list.

Also, consider placing a retargeting pixel in your blog post in a pixel or cookie for those who are interested in a specific post on your website.

So why bother about social sales?

It helps to create leads for your business,

Expand your email list,

Bring more customers to your business and develop your brand.

There are several tools you can use to achieve your social sales goals, such as;

Email marketing tools to grow your list,


Active campaign

Get a response

Clavio (excellent for e-commerce)



Landing page and optin form

Landing page richness


Infusion soft




In conclusion, it is one thing to have a social media marketing plan and another thing to generate leads and achieve your marketing goals.

However, you will agree with me that it will help you move away from your customers or listeners;

Awareness Stage: People who don't know you and have discovered your brand on social media,

Evaluation Stage ... They know about you and are now considering buying or attractive your services and at last

The transition phase ... they now know and trust your brand and are ready to join or buy from you.

Evaluating this process will give you more insight into what kind of content to create for your social media platforms that will take your audience through this customer journey until they buy from you.

Do you have any questions or suggestions about creating a social media marketing plan for your business? Contact me and let us work out a plan that best suits your business.

Post a Comment

Thanks for your comment

Previous Post Next Post