The Best Most 17 Effective Ecommerce SEO Tips To Boost Store Traffic

In the last five years, eCommerce has skyrocketed in global popularity. At the same time, the acquisition cost has increased, making it more difficult for online retailers to create new customers at a reasonable rate.

In such a competitive landscape, e-commerce marketers have an obligation to rely on high-scale channels at low cost, a prominent example of SEO that has been proven to work for decades.

In this article, you will see nine effective ecommerce SEO tips that you can use to increase your traffic.

Effective Ecommerce SEO Tips

What is eCommerce SEO?

Ecommerce SEO is the method of growing the visibility of your website on google search engine ranking pages (SERPS) by targeting keywords related to your product as well as improving the site structure and speed. The goal of e-commerce SEO is to rank your e-commerce store as high as possible to drive more traffic to your e-commerce website.

17 Effective Ecommerce SEO Tips

Ecommerce SEO may seem daunting to get right at first, but once you know what to focus on, it’s not that hard. In this section, we will cover 13 tips to enrich your eCommerce SEO game.

1. Create a detailed keyword plan

Google has a tough job; Every second, it has to serve search0,000 users with relevant search results. If they provide bad results, they will hurt their business, depending on their quality search results.

For each search result, Google needs to select the best pages that meet the user's purpose, which they can determine based on the user's search query. In the SEO world, we call user search queries "keywords".

For decades, SEO practitioners have categorized keywords into 3 broad groups based on user motive:

Informative keywords: Keywords that indicate the need to know about a specific problem - e.g., "How to use protein powder," "Protein powder tips," "Protein powder tutorial."

One study found that 0% of total searches were informative, while 10% were navigational and 10% transactional.

The Search Intent Study shows that 80% of search queries are informative

Helping Google show the best results for their users' search queries is a surefire way to improve their search results. For this reason, you want to show the most relevant pages for each keyword your customers create.

And this brings us to eCommerce SEO Tip # 1: Create a detailed keyword plan.

Start by adding your ecommerce store to a keyword research tool like Ubersuggest, SEMrush, Ahrefs, or Moz. Export keywords and repeat the process for at least three of your top competitors.

Ahrefs is an intuitive tool for quick keyword research

With all this data, you want to:

Categorize each keyword. Create a column in your spreadsheet and write whether the keyword is commercial, informative, or navigational.

Highlight your competitors' keywords. You will notice that your competitors do not rank for your store keywords; Create a separate tab with those keywords so you can finally target them.

Organize them by volume and CPC. You want to goal keywords with a mix of high volume and high CPC - the old will guarantee higher traffic (once you rank for them), and the latter will help you increase sales.

Ultimately, you want to prioritize your opportunities. There will be keywords that will look tasteful but will not be easy to rank - or realistic. You can use several keyword priority models; Some focus on volume, others on conversion, and so on. Choose the one that suits you best and start optimizing your pages based on your results.

2. Optimize for intent

When you start optimizing your pages, you want to pay close attention to the purpose of your keywords because Google considers the relevance of a page important to serve its users properly. But what is "intention"?

The reason behind the user's search is the search intent. It explains their purpose and intent when they type a search query.

The better your website serves Google users, the higher your reward (e.g. the more traffic you get).

To uncover a search objective, you have two options:

Analyze their nature. As explained earlier, keywords often indicate their purpose in their name for example, keywords that contain words like "buy" or "coupon" are commercial, while words like "how" or "tutorial" is informative.

See CPC. Google determines the cost-per-click (CPC) of a keyword-based on their needs; The higher the demand (e.g., the higher the number of tenders for advertisers), the higher the cost. The profitability of a keyword usually determines the demand. Thus, keywords with higher CPCs are better converted, which is often a commercial keyword.

Enter your eCommerce store with an SEO tool like Night Guard and check the ranking of the keywords you are already ranking. Take note of the CPC and the words they show.

Then, when you optimize your pages, you'll want to add your selected keywords to them:

Page title. This is one of the strongest factors on the site.

Copy. Add keywords to your page a few times. Use a tool like TextOptimizer to find the exact keyword density (e.g., the number of keywords you specify on a page).

URL is another important aspect of on-site optimization. If you have already published a page, consider creating a 301 redirect instruction.

Alt-Tag. Add your keywords to the alt-tag of your image because it allows Google to understand what an image is.

Internal links. Linking to your pages within your site using your keywords as anchor text.

3. The structure of the website is important

Having a properly structured website can not only make a difference in the ranking of the SERPs (search engine results pages), but also increase the likelihood of a purchase. There are many opportunities to improve the structure of your website, but let's start with breadcrumbs and clear URLs.

There are two parts to an ecommerce website structure that can instantly affect your ecommerce store. The first is on breadcrumbs. Breadcrumb Navigation is a form of site navigation that shows users that they are in the hierarchy of a site without checking the URL. Shopify has a fast guide on how to do this in your online store. Sitemap on Breadcrumb helps organize the structure of your site as well as the onsite click-through rate for shoppers who come to your store. Here's an example of breadcrumb navigation by Verify:

The second website structure optimization will be a clean URL. What is a clear URL? Just put, it's a readable URL slug for visitors. Clear URLs are intended to improve usability and accessibility by becoming intuitive and meaningful for both your visitors and Google.

Here's what a dirty URL looks like:

Looks like a clear URL here:

4. Optimize product pages

Simply copying and pasting product descriptions from competitors or manufacturers is not enough. Product descriptions and product pages are really an important part of your success. Take advantage of and optimize each field, including H1's, meta titles and meta descriptions.

Distinguish your product description in creative and unique ways

Stick to your branding

Reduce jargon use and keep your descriptions easy to read/scan

Use bullet points to distinguish special features/benefits

Talk to the buyer personality throughout your copy

5. Avoid content cannibalization

It can be difficult not to duplicate content while running an ecommerce store. When you have 20, 100, or even thousands of products, it can become increasingly hard to distinguish product descriptions and variations. Which can be potentially detrimental to your search rankings.

So what can you do To minimize the negative impact this content has on rankings, maybe add a canonical tag or redirect to a 301 page so that search engines understand which page may contain identical or similar content.

6. Prioritize the mobile experience

Google analytics report that only one-third of last year's Black Friday sales were on mobile devices, proving that Mobile First is not just for Google and SEO.

Mobile sold on Black Friday

First, you need to optimize your site for mobile now.

As an ecommerce store owner, we need to:

Responsive mobile design is a must

Mobile page speed and load time optimization

Easy to use mobile navigation and UX

Easy mobile checkout

7. Add sitemap.xml to the search console

Although many popular ecommerce platforms automatically generate your Sitemap.xml, it is still important to add your Sitemap.xml to the Google Search Console. Why do you need to do this? Your Sitemap.xml is a list of all the important pages on your ecommerce site to ensure that Google can find and crawl them.

It seems complicated, how do I do it? (Believe us, it's not.) Shopify has a thorough walk on how to do it.

8. Optimize the section page

Category pages are just as important as product pages and follow the same principle - unique and creative content focuses on on-site SEO best practices. Here are some quick wins you can take for your category page:

Optimize section titles from your keyword research.

Optimize your department's meta descriptions. Try to minimize your products and offers while being unique, creative, and encouraging users to click.

Add your category H1 tag. Make sure there is only one on each page and follow the best practices like any other page or content.

Include details in your category page just below your H1 tag. If you wish, you can break down your content by including smaller content at the bottom of your H1 tag and more detailed text at the bottom of your category page.

Include internal links in the description.

Images include visuals are important in ecommerce and a category page is no different. Include visuals of your product across the category page. You can include a custom graphic in the title of your category page to make it even more distinct.

9. Clean the broken link

This may sound simple, but it is important. We're every scared "Page 404 not found."

Private 404 pages

This is a bad user experience for everyone, including Google. As you grow, checking your site for 404s and fixing broken links should be routine maintenance.

There are lots of tools to quickly find broken links on your site. Some good options include:

  1. Moz
  2. The cry of the frog
  3. Siteball

Remember, if an internal page is 404, you can always redirect the 301 original URL to the new page. The bottom line, fix 404s and everyone wins.

10. Improve website speed

This is a hugely popular topic that can have an immediate impact on your ecommerce store and visitor experience.

There are many good tools out there that can help you measure your page speed and uncover what can slow down your website. My favorite free is:

Google PageSpeed   Insights


The best thing about these two tools is that they provide insightful action items that can be modified immediately. Remember, some problems will be more difficult to solve than others (and will require a completely different blog post on how to fix each of them).

11. Keep your store secure with HTTPS

Still surprised to see stores without HTTPS as we head into 2020. However, it is not too late to secure your store. Here's why it's so important.

As a online store owner, you are collecting private details from customers. This is the best practice to ensure that all data collected is encrypted. All information.

If you need any other reason to do this, Google has declared HTTPS as a ranking factor for the site. So Google will reward you too.

Fortunately, most ecommerce platforms provide the SSL standard on their platform or make it readily available for purchase.

12. Publish content frequently

Every ecommerce store should start creating content. Be it text, video, or audio - content is king. The frequency of your content depends on you. However, HubSpot has published a study showing some quantitative research on the subject.

Increases blog traffic frequency

13. Make your content easy to read

Someone enjoys text walls.

In fact, only 16% of people actually read web pages for words. Most visitors scan a page and bounce if they do not immediately see what they are looking for.

Although the jury is still not deciding whether the bounce rate is used as a Google ranking factor, the bottom line is that people will not read your page if they have trouble reading it.

Try and keep your paragraphs crisp with a break in the middle. Use bullet points for extra breaks in your content.

Pro Tip: Run a website copy through a Flesch-Kincaid readability scoring tool to quickly gauge when your page is easy to scan and understand. Here are some free options:

  • Readable
  • Readability test equipment
  • Readability Analyzer

14. Use internal links to increase traffic to low-quality pages

Once you start seeing the flow of visitors to your store from online searches, consider linking pages with higher organic traffic that you are still trying to rank.

The structure of this website drives link equity and recent relevance to new pages, improving their ability to rank.

In one case study, the Ninja Outreach team was able to rise their organic traffic by 45% only by strategic internal connections.


Overall content can become your best friend in ecommerce, so consider it like this. Be sure to follow the best practices for onsite SEO even when developing the highest quality content.

15. Create content that answers your user's questions

Google's mission is to "organize the world's information and make it universally accessible and useful." Help Google fulfill its mission by creating content that answers your users' search queries! When you think about content, think about the user's goal - it refers to their purpose and specific aspirations and needs.

For example, if a user searches for your product name and you serve them with the corresponding product page, you will satisfy their desire to learn more about your product or buy it.

As Shelley Ritter explains, a content marketing strategy should be built around three main ideas:

Creating content with clear conclusions. Teach your readers answers that they didn't know. Whether your product is part of that solution is irrelevant; Concentrate on helping the reader before selling.

Focus on quality rather than quantity. You can see your competitors and feel the pressure to create high amounts of content, but that’s a mistake. Create the best possible content for each targeted keyword, analyze your competitors, and deliver content 10x better than them.

Writing for people instead of algorithms. Google wants content created for people, not to satisfy or manipulate their algorithms.

16. Embed your products in your content strategy

Your ecommerce marketing strategy and your quality content strategy are one and the similar. Your products should be promoted in your store without pushing your products arbitrarily.

Since% 0% of user searches are informative, your content will likely focus on informative keywords that focus on resolving user issues and not your product.

Check out Pick Design's blog. Their blog posts are not about their backpacks - the products they sell - but travel, the activity that drives their customers to buy their products.

Pick’s design blog is an example of an excellent content strategy

You want to write with SEO in your mind, but not only  for it. Google wants to make its users happy and to do that, your content needs to be about them.

Bulletproof has become a nine-figure business centered around the content of their unique coffee recipes. If they only focused on their coffee beans, they would grow in the size of every other coffee roster, far from the current number of revenue-generating bulletproof.

17. Find your linker

Each link-building strategy is created for others to link to your site.

People who link to your site are called "linkers", including journalists, bloggers, industry experts, and more.

When you create content, you want to think about them, so when you reach out to them rather than link to them, they will be interested in doing so. This is an ecommerce SEO tip.

Volha Belakurskaya recommends using social media monitoring tools like Avario to search for brand references. You can add keywords so that people refer to them.

Experiment the words they use, their expressions, self-interests, and problems. See the following and context to talk about these keywords.

Give each linker a name and some demographic information, which you can extract from their social profiles. Also, check out the content they share to see what they like.

The information you remember will help you create content with a higher chance of being approved, thus allowing you to gain links faster than if you blindly created your content.

Implement your new eCommerce SEO strategy

eCommerce SEO strategy

The SEO world is constantly changing. Your ecommerce store needs to adapt to these oscillations so you can grow over time. However, all of these strategies are well-known best practices that have been shown to be resilient to Google’s algorithm change.

While these eCommerce SEO tips will take time to become effective, be sure to create an eCommerce SEO strategy that can capture these algorithmic changes and ensure the growth of your business.

Once you have created your SEO strategy, start implementing it now. SEO takes time, so the sooner you start, the better for your store. Are you ready to increase your traffic?

Effective Ecommerce SEO Tips Conclusion

Organic traffic has never been easier. And this is especially difficult for ecommerce.

Does that mean it's impossible? No.

With these 17 effective ecommerce SEO tips, you can take employment now and move forward on the path to progressing your marketing funnel and opening your organic growth.

One thing to keep in mind when  idea about SEO is that it takes time. Unlike PPC campaigns, SEO can take months to see any of your results. Be patient. PPC and SEO will be a constant balance for your business as you step forward.

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