How To Keyword Research For SEO - The Beginner's Guide 2021

How To Keyword Research For SEO

While Google keeps our toes up with all of our algorithm updates, they keep rolling out, one thing that remains quite consistent for optimizing their websites for search for internal marketers: keyword research.

Okay, the need to do keyword research remains the same. You didn't actually do that

Today we know about exactly how to keyword research for SEO in 2021.

In this comprehensive guide I will cover:

What is keyword research?

What are keywords?

Why is keyword research important?

Keyword Research Tools

Google's advice

Much more

So if you want a higher Google ranking and more traffic, you'll love this updated guide.

Let's get started.

What is keyword research?

What is keyword research

Keyword research is defined as the work of analyzing and finding a list of rich keywords for a motive of SEO copyright. Keywords, or search terms, often become indicators of your content and marketing strategy.

A keyword may consist of a single word but often it is not made up of different words. For example, "SEO backlinks" is a keyword, such as "the best SEO services".

What are keywords?

What is keyword

Keywords are sometimes referred to as "SEO services" as a word or phrase that a user types into a search engine to find specific information online.

Keywords are an entryway that leads the community to organic search results and, ultimately, to the website where they search what they are looking for.

This is why finding the right keywords is so important in SEO. Once you find the phrases used when looking for things from your relevant, you can adjust your content strategy and optimization so that you notice these phrases. As a result, you will rank very well and get more visitors.

Keywords are discovered through a method called keyword research.

Why is keyword research important?

Finding the high-volume search terms yourself is not enough. You must ensure that the SEO keywords used in your content match the keywords used by your customers with your company, products, or services. And that’s where keyword research comes up. 

Once you have done adequate and thorough research you will be able to create an effective SEO strategy. With a good strategy, you can then create a detailed plan of action to achieve your goals and work that way.

Keyword research on "programming languages"

Search volume and trends for the term "larn programming languages" on

For example, if you are in the business of leasing vacation homes, your content may have a focus keyword "game development company". But without proper keyword research, the keyword used could be “Learn Python For Beginners Free”.

Keyword research is "Learn Basics of Python For Machine Learning"

Search volume and trends for the term "vacation home" on

While this is still a technically correct term, there may be a discrepancy between what your potential customers are looking for on Google.

The keywords you want to use should be what your target audience is searching for. Only then will it try to optimize your page.

Most importantly, two same keywords often have several search volumes, trends, and levels of competition. Selecting a more relevant, high-ranking search volume keyword can give away you good results than its other semantic or related keywords.

A very brief history of keyword research

The way people research keywords has evolved over time.

It can be easily lost to rank with low-quality content, Google has responded with different algorithm updates over the years. The goal of this update was to understand what users want and to serve them with the best possible results.

The most important algorithm updates that affect our keyword research approach:

Google has penalized panda-thin, low-quality content and duplicate text

Google has punished Penguin - for misusing keywords

Google Hummingbird - Improves semantic search and focuses on search content

Now, keyword research is much more than just finding the correct keywords and placing them in the correct place.

Google is getting better and better at understanding what people are looking for. Its main goal is to provide content that best meets their needs.

In other words, keyword research is becoming more and more timely. This is no longer a matter of finding an ideal keyword. It’s about understanding the audience and covering the subject in a complex way.

Simply put - if the topic is well covered, you can rank for keywords that you didn't even use in the text! (We will conversation more about that in the last part.)

This does not mean that keyword research is no longer important - just the opposite. It looks a little several than in the past.

Keyword Research Tools

Keyword Research Tools

The most common way to get plenty of keyword opportunities is to use a keyword research tool. There are many tools in the market - KWFinder, KeywordTool, Long Tail Pro, to name a few ...

You may ask - should I pay for my keyword research tools?

Of course, the answer depends on a lot, but my recommendation is:

If your website, online store, or blog makes money for you, it's a keyword research tool

(Or an SEO toolset in general) is a great investment that will pay back.

The main advantages of using professional keyword research tools are:

It saves you a lot of time (you get hundreds of keyword ideas in one click)

It provides the information you won't find anywhere else (such as keyword difficulty, search volume, SERP data)

This gives you a competitive advantage (against those who do not use any keyword tools).

I mentioned that there are usually three main steps in any keyword research: finding, analyzing, and using keywords. With a keyword research tool, you will cover both the first and second steps.

There are two basic methods for researching a keyword tool:

Search based on a seed keyword

Competitive-based research

1. Search based on a seed keyword

As the name suggests, this method starts with a seed keyword. This can be any phrase that describes the content.

If you want to create content about the coffee machine, just type the coffee machine keyword in the tool.

Suggestions are based on temporal relevance as well as self-contained features - seed keywords + (a) keywords with other words (s).

In addition to keyword suggestions, a standard tool provides SEO metrics that will help you analyze and choose the right keywords.

You can quickly check the exact search volume, keyword difficulty, and search results page (SERP).

We will talk about the meaning of this measurement and the way of keyword analysis in the next chapter.

2. Competitive-based keyword research

Competitive keyword research is one of the most valuable features of the Keyword Tool.

Why? Because finding your competitors' keywords manually is a tedious task. You need to literally go to the page and guess the keywords your competitors will focus on.

But it’s a matter of a few clicks with the right tool.

There are 2 primary roads to do this:

A) Fast check your competitor's domain to get new topic thinking.

By checking your competitor's keywords, you can get new interesting topic ideas with your website.

In the example below, I entered the domain of a popular blog about It Tips This website shows a list of hundreds of keywords for which this website is ranking.

It's as simple as that.

B) Check specific URLs to get keyword ideas for a specific topic

This technique is generally used if you already have a topic in thinking. Suppose you want to write an article about "pour coffee" for your coffee blog.

Just enter the keyword in Google and see who ranks for it. If you are not, then this is your opponent

Once you find a contestant, just enter the URL of his article and you can see the other keywords for the article. These are all keywords closely linked to your main topic.

In the screenshot, you can see that an article about "pour coffee" has found space for other related terms such as:

"Pour the coffee temperature"

"Pour on filter"

"Pour coffee instructions"

"What is pouring"

These are all keywords that you can use in your own content.

Pretty cold, isn't it?

Google's advice

SEO Tips

Google search offers many keywords directly to help people find the most relevant results.

Let's take a look at 3 features that can help you find new keyword ideas:


You may have noticed that Google tries to recommend search queries directly to the search form. Since these are based on people’s actual searches, they can be an excellent inspiration for interesting keywords.

Start by typing your seed keywords into Google search and add letters (or numbers) to see suggestions.

We can try different combinations:

  • Email marketing a, b, c.
  • Email marketing ab, ac, ad.
  • Email Marketing 0, 1, 2.
  • Best Email Marketing.

People also ask

One of the features you can search in Google search results is the so-called (people question too) snippet. It appears for most questions and suggests other related questions.

These can serve as inspiration for long-tail question-type keywords.

Pro Tip: If you click on a question, more related questions will appear. This way, you can load the number of "infinite" questions.

Related searches ...

This feature is similar to autocomplete, but suggestions are at the bottom of the results page.

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